AWARD SCHOOL - INTEGRATED
THE BRIEF
Announce Qantas’ direct flights from Sydney to London, making stop-overs a thing of the past.
THE IDEA
You never stop being a parent, even when your kids have left the nest. We’ll use this familial bond to highlight that wherever you need to be, Qantas can get you there.
THE EXECUTION
A simple campaign told through traditional mediums of TV, radio and print - we’ll highlight situations that will make any parent want to jump on the next flight to London.
THE BRIEF
Announce Qantas’ direct flights from Sydney to London, making stop-overs a thing of the past.
THE IDEA
You never stop being a parent, even when your kids have left the nest. We’ll use this familial bond to highlight that wherever you need to be, Qantas can get you there.
THE EXECUTION
A simple campaign told through traditional mediums of TV, radio and print - we’ll highlight situations that will make any parent want to jump on the next flight to London.
